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Types of Leads

  • Writer: Xin Yi Foo
    Xin Yi Foo
  • Jan 13, 2019
  • 1 min read

1) Summary Lead

This is a summary lead because the lead briefly explains the main happenings of the news. Readers can roughly know about the main content that they should concern about the news.


2) Punch Lead

This lead is considered as a punch lead it gives impact to the readers by stating that "Andy Murray is in pain." This will triggered the curiosity of readers to follow up the whole story.


3) Anecdotal Lead

This news uses an anecdote lead to describe about the events al-Muhaimeed experienced when she ran away from her family who abuses her. Readers will feel closer towards the main person in the story by knowing about the main events they experienced.


4) Descriptive Lead

This is a descriptive lead because it describes the main person featured in this news, MacKenzie Bezos in a detailed way. This gives readers a clear image about the person being featured in a short time and readers will keen to read more about the person.


5) The Contrast Lead


This is a contrast lead because the two main points of the leads are different and contrast at the same time. This gives readers expectations to know about the happenings of the news.


 
 
 

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