Social Media Trends in 2019 for Local Press

Local news websites can apply the social media trends in 2019 to apply.

Hootsuite had released its report regarding the social media trends of 2019. In the report, Hootsuite had investigated the strategies of different companies adapting the change of consumers using social media. As a conclusion, the social media strategies of these companies had returned to the primary purpose of social media which is based on the user’s interest but not to based on the profits of the company.

Local news website such as The Star, The Sun, Sin Chew Daily and more could replicate and adopt some of the strategies used by these companies to adapt the change of the social media trend. Local news websites should rebuild their brand’s trust by tighten up the quality engagement of readers. As an example, local news websites can open up a closed group for readers to discuss regarding different topics. During reporting the recent different policies being proposed by the Ministry of Education, local news websites can open up a special group for parents to discuss about these issues so that the readers will feel that the news website cares about the thoughts of the readers.

Storifying social media will also be a strategy for local news websites to try on. Recently, local news websites had started out FB live or IG live the scenario of the news. Some news agencies such as China Press had even let reporters to summarize the happenings of the whole day. However, local press can engage themselves more in social media by starting to experimenting themselves in IG stories. Research has showed that more than 300 million readers per day for IG stories. Local news websites can produce their features by adapting to the IG story style. IG stories can work as an introduction or briefly explained piece of these feature writings to attract readers from the younger generation. As an example, The Guardian had found out that their high performing pieces did not have more traffic compared to the simplified version they uploaded in IG story.

Another strategy which local news websites can apply will be improving the customer service system of the website and different social media accounts. Local news websites should improve the accuracy and the timely of the response of the customer service to improve the credibility of the press. As an example, readers can report to the news agency immediately if they found out the incorrect of the content of news. A feedback platform for readers to make use of without any delay will improve the satisfaction of readers towards the press.